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e-Books collections Not Born Yesterday: The

e-Books collections Not Born Yesterday: The

Not Born Yesterday: The Science of Who We Trust and What We Believe. Hugo Mercier

Not Born Yesterday: The Science of Who We Trust and What We Believe


Not-Born-Yesterday-The.pdf
ISBN: 9780691178707 | 384 pages | 10 Mb

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  • Not Born Yesterday: The Science of Who We Trust and What We Believe
  • Hugo Mercier
  • Page: 384
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9780691178707
  • Publisher: Princeton University Press
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e-Books collections Not Born Yesterday: The Science of Who We Trust and What We Believe (English literature) 9780691178707 by Hugo Mercier

Why people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion—whether by religious leaders, politicians, or advertisers—fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures—when we accept false confessions, spread wild rumors, or fall for quack medicine—are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility. Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.

Not Born Yesterday: The Science of Who We Trust and What
Product Description. Why people are not as gullible as we think. Not Born Yesterday explains how we decide who we can trust and what we should believe  Not Born Yesterday – The Science of Who We Trust and What
Not Born Yesterday. The Science of Who We Trust and What We Believe. Publisher: Princeton University Press; |; Year: 2020. Not Born Yesterday: The Science of Who We Trust and What
Why people are not as gullible as we thinkNot Born Yesterday explains how we decide who we can trust and what we should believe—and argues that we're  Not Born Yesterday: The Science of Who We Trust - WHSmith
Shop for Not Born Yesterday: The Science of Who We Trust and What We Believe from WHSmith. Thousands of products are available to collect from store or if  The London Lectures: Hugo Mercier - Not Born Yesterday
He is the author of The Enigma of Reason (with Dan Sperber) and, most recently, of Not Born Yesterday: The Science of Who We Trust and What We Believe.



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